Our Story

WHO IS RDXPROMO
RDXPromo is operated by seasoned industry professionals that have worked in commercial radio, satellite radio, inflight airline programming, factor & caras advisory members, major brand content delivery (Sam Goody's, Best Buy and more) as well as award winning musicians (JUNO Awards) which give us highly specialized insight into all facets of the music industry of gaining radio airplay for your music. 

WHAT IS RDX PROMO
RDX PROMO  is THE digital delivery service for new music - your music - to the world. With more than 5000 member radio stations, music reviewers and club DJs looking for the newest releases in our digital stacks, we offer a one-of-a-kind service for both independent artists and labels to promote their music to audiences in more than 100 markets around the world.

HOW DOES RDX PROMO WORK?

RDX PROMO  is an innovative type of service, using established relationships and custom technology, to promote and market music to radio & media worldwide. Our service cuts the time musicians spend on promotion by providing a central location for radio stations and music writers to screen & select new music. 

RDX PROMO  uses the Internet, email, and other technology to reach a vast number of music industry professionals in order to assist artists with the promotion and marketing of their work. With online digital delivery of audio and artist profiles, over 5000 RDX PROMO  member stations and writers can instantaneously access and discover new music to play and review. 

RDX PROMO  provides this service free to its subscribers, so music directors and writers can preview as much music as they want to in order to find what fits their needs and interests. RDX PROMO's capacity to reach so many music industry professionals in a matter of hours means music can be getting airplay at many stations very quickly--sometimes within hours.


WHO BENEFITS FROM RDX PROMO?

RDX PRO benefits both the artists and the music stations. For artists, RDX PROMO offers a way to have their music heard and previewed by interested Radio & Media people world-wide. It eliminates the time-consuming and complicated conventional radio promotion process of sending CDs out to radio stations at large and hoping they get heard. Instead, the radio stations listen to digital audio previews and then download high-quality digital MP3s. This means that the likelihood of airplay time for the artist is excellent, as the stations are only downloading music that they are interested in. 

Radio stations and writers benefit from RDX PROMO  by being able to preview music from a large number of musicians. Music directors no longer have to wade through piles of CDs sent blindly to them to decide which ones might be worth listening to. Instead, they are provided with a selection of digital song previews from each release and information about the artist so that they can pick new music efficiently. 

RDX PRO also benefits both musicians and music outlets by providing global access. No longer are artists limited to their own geographic area or country for radio promotion. And radio stations can give their playlists more diversity and excitement by adding new music they would not otherwise have discovered.
 

RDX PROMO KEY FEATURES

  • Special Exclusive Release Notices sent to Radio & Media informing them of new releases
  • Radio & Media can access to artist profiles, CD cover art, and digital music samples 24/7
  • Over 5000+ Radio & Media subscribers worldwide
  • Affordable for musicians (no postage, CDs, or hiring traditional publicists/radio promoters)
  • Generate airplay opportunities within hours
  • Saves time for musicians and for radio stations

 

HISTORY OF RDX PROMO

In 1998 the first version of RDXPROMO, then called "Trax On Demand", was launched after a request from a radio DJ in Sweden who asked if we could post an MP3 download links on a web page  (email attachments of that size took too long on dial-up 14.4 modems).  A flash of an idea emerged  - if one DJ might want a page tailored to their taste in music - then why not others?  Remember at this time MP3s were underground and just starting to emerge. RealAudio dominated. MP3.com was fairly new and focused more on promoting MP3 technology rather than the mega site it would soon become. The timing seemed right to see where this took us.

We started by contacting a few more stations that we knew and thought might be interested in having a page on our site just for them and their musical preferences. Over the next few months we added more and more stations to our network. It was laborious work creating and updating each page by hand but it but paid off. Within 6 months we had 300 radio stations using our new service. 

"Trax On Demand" remained active for two years before taking a hiatus. When we returned in early 2003, it was a CD-based promotion service as MP3s were frowned upon by most radio stations. Our artists sent out over 200,000 CDs to radio stations across the globe during this period, but over time MP3 were becoming a stronger force. More and more artists wanted to offer digital downloads, increasing postage costs and an open mindedness to accessing digital downloads rather than CDs occurred. 

In 2005 we launched "Digidirectx" the digital delivery promotion arm. Since it's debut, it has continued to grow in both acceptance and reach - with some artists generating over 1000+ downloads. In 2007 we closed down the CD service and focused solely on digital delivery for music. 

Today RDX PROMO  services 5000+ Radio & Media members from over 100 Countries worldwide with over 1500 active artist releases and thousands of songs available in our system.