FREQUENTLY ASKED QUESTIONS
How does RDXPROMO promote my music?
Once your release is listed it is available to all radio & media 24/7. The second part of the service is a one-time eBlast to all radio & media members with your genre(s) - which is an exclusive email featuring your release - CD Cover, Bio, Streaming & Download audio file(s). Essentially what your preview looks like - that's what goes out. It's a great way for us to help spotlight your music.
When is the best time for you to send out my release?
As we cover a global market, anytime is fine. Your release is listed for 8 weeks and available 24/7 to all current and future radio media. There is no set or required timeframe needed as you might find with a targeted, traditional radio campaign (i.e. targeting Billboard Top 40 reporting stations)
When do you promote my release to radio?
Once your release is "live" it is available to all radio & media members 24/7. The second part of the service is a one-time Exclusive Email Promotion to all radio & media members within your genre(s) - this is an exclusive email featuring your release - CD Cover, Bio, Streaming & Download audio file(s).
It's a great way for us to help spotlight and generate radio & media interest for your release. As it is an exclusive eBlast and not a list of all new releases, we limit the number sent out to ensure that we do not overwhelm or overlap similar genre releases. We space them out over time - that is we do not send out 10 per day but rather 1 per day / per genre. This can take anywhere from 1-2 weeks before your eBlast is delivered but we always try to send it as quickly as possible.
Do I get feedback from radio that downloads my music?
Absolutely - this is the cornerstone of our service.
DJs can only download your music once feedback has been provided. This ensures that a) DJs that download your music are genuinely interested in playing it and b) generating feedback for you. Radio play & Feedback is our main goal for your music. By generating feedback you'll be able to gain invaluable insight into what radio/media think of your music, vocals, production, and more. Feedback also is the number one means of gaining great quotes that can be included in your marketing.
Special Note: RDXPROMO does guarantee radio downloads, feedback, comments and/or playlists. and/or feedback when available. These are provided at the sole discretion of each Radio & Media. Downloading music is the decision of each radio & media member based upon what they find suitable for their programming.
Do I just send a copy of my music to your office?
We only accept digital files. You can send your songs using WeTransfer, Sendspace, Dropbox or any other service.
How long does my listing remain active?
Your release remains active in our system for 8 weeks. At the end of the 8 weeks you can decide to remove your release or extend its availability to all new, recently added DJs. If you opt to extend your listing all DJs are granted immediate access to your release.
Can I promote my release again?
Absolutely - you can send out an additional eBlast to all Radio/Media within your genre(s). This includes all DJs that have received your release previously AND more importantly, all NEWLY added DJs within your genre(s). This is a great way to gain additional exposure, awareness, radio play and of course Feedback.
What would you need from me to get started?
- Complete Our Artist Submission Form and wait for our review process (1-2 business days)
- Provide payment once approved and set a "Release Date" (new releases each Tuesday)
- Send your wav file audio, CD Cover, Bio or Infosheet
Please note that we review each submission to help ensure that we provide the best quality releases for our radio & media members and that you generate as much interest and airplay as possible.
How do I know when radio has played my music?
Each radio and media member within your genre will be delivered your music. They can preview the audio samples and then download your songs if they feel it is something they can broadcast. On each report, you will be able to see who has downloaded your music. If you include your contact information in the promo then DJs can send you playlists directly.
The digital service only provides a list of who has downloaded your music. DJs are able to post comments / feedback for your release but are not obligated due to the nature of downloading music and the numerous individual songs that they compile weekly, It becomes overwhelming for them to do so. We do include a link within your eBlast asking them to provide any comments, playlists or feedback if possible and there is also a "Feedback / Comment" box located on your release page - available 24/7 for DJs Radio Only.
The main thing to keep in mind is that Radio & Media will generally preview music before downloading - as they only want music they are able to program or write about - which means that if they do download your music, the opportunity for airplay is excellent. Otherwise, they would not download your music.
Do you service just Internet Stations?
Not at all. RDXPROMO mainly services FM/AM, Satellite, Syndicated Programs, Magazines, eZines, Digital Radio, College Radio, Internet Stations, Podcasts and Blogs.
How do I know these stations are real?
We spend a significant amount of time researching new potential Radio, Media & Club DJs. We visit their websites, reviewing the formats of music they work with, confirming addresses and employment. Once we've verified a station / media, we send an invitation to join RDXPROMO. Once registered, we verify them from our database once again and approve their account. For Radio & Media who hear about our service from other DJs - we put them through the same review process. Our goal is to ensure all registered Radio & Media are real and all information provided is accurate.
Do we service commercial radio?
Yes & No.
Commercial Radio across North America is extremely competitive. You are up against all the Major Label releases and what is on the charts. If you don't have a strong enough story or buzz about you, chances are that your release will not be considered.
RDXPROMO does service Mixshows on Commercial Stations, NAC/Smooth Jazz, Stations with local of Indie spotlight programs and a few smaller Mom and Pop stations that will give Indie's a chance.
If you are seeking commercial radio airplay in North America you will require a professional promotion company with strong relationships and experience. As an example: Music Media Network, our parent company has been promoting music to Commercial Radio since 1989 working with artists such as Iggy Pop, Moby, Maroon 5, Peter Gabriel, Dave Stewart, Hootie & The Blowfish, Celine Dion, Richard Marx, Men Without Hats, Maestro and many more.
Commercial Radio Promotion requires a full-time commitment to the project and that means established relationships and expertise. In the USA you will need even more than a professional promotion company - you will need a "Story" about your music (signed to a major label or distributor, video on MTV, etc..). You need something that will help get you in the door - and then you'll need to have a large budget as radio promotion does not come cheap. One radio "ADD" at one station can cost several thousand dollars - multiply that by 50 stations and you're looking at nearly 100,000 US$ for promotion. Remember - you are competing with the biggest stars who have the budget and marketing power to create hits.
Will I earn royalties from radio play?
Yes. All commercial, public, community, college, satellite radio stations pay their performing rights association either an annual flat blanket fee or on a per-track play fee basis. Some internet stations also are licensed and provide payments to a PRS (Performing Rights Association).
Where it gets complicated is how each Country is set up and the various levels of payment and the payment structure. Using Canada as an example - National radio station CBC & commercial radio stations pay a flat rate per song play. i.e. each time your song is played it is recorded and a specific payment is made to SOCAN (Canada's PRS). For community & college radio a blanket annual fee is paid. During the year, each community & college radio station will be tracked/monitored for 3 or 4 days and any song that appears on the playlist during that time will be paid.
As you can see you can earn money from radio airplay but it will depend on which type of radio station your music is being played on.
What type of places will my music be serviced to?
RDXPROMO works with a very wide variety of radio stations and media. At radio we service the following types of Radio Stations & Media
- International Programming (Voice of America)
- Satellite Radio
- Digital Radio
- National Networks
- Regional Networks
- Syndicated Programming
- Commercial Stations (mostly in Europe)
- Local Stations
- Community Stations
- College Radio
- Internet Radio Programs with a significant listenership.
- Club Djs
- SoundSystems worldwide.
- DJ Record Pools
For Media we service
- International publications
- National Publications
- Regional Publications,
- Local Publications,
- Freelance Writers